Influencer marketing can do wonders for a brand. It can put you within reach of a relevant audience and greatly boost sales and awareness. However, there is a right and wrong way to go about connecting with the right influencer.
Influencer Marketing and Your Brand
Using influencers in social media is a widely accepted method of advertising. Usually, this is because the return-on-investment and recognition is exceptionally high.
In this infographic, Shane Barker, a professional in the field, breaks down the pros and cons of influencer marketing. Before you toss money at your favorite social media platform and personality, you might want to check out the data.
Image Courtesy: shanebarker.comAs you can see, there are a lot of things you must consider. It’s not merely a cut-and-dried process to find the right person for the job.
Using Influencers Can Be of Great Importance, But…
Depending on how your marketing budget is set up, using social media influencers can be a boon or a disaster. However, many brands weigh these options and find the risks are usually worth the rewards.
This is why you’ll see quite a few Instagram or YouTube personalities consistently push brands and merchandise. It’s a working formula and usually helps everyone involved.
But with strong influencer marketing strategies, you can take your business to a whole new level of success.
As long as you are aware of the influencer’s content, the audience he or she engages, and the type of personality you want linked to your brand, you can make an informed decision.
You may just find that one person who propels your business even further. Because, let’s face it, they might be reaching people who don’t even know your brand exists.
That’s the whole point.
Thank you, Shane, for sharing your knowledge with us today. And good luck to those who are interested in using influencer marketing to push their brand.