But while this technology can be highly efficient, it’s still best operated with human guidance. This is what the entire webinar focused on, giving tips and best practices on how to use AI in your work. Because as the saying goes, “A sword is only as good as the man who wields it.”

AI in Text Generation

When it comes to writing content, AI tools are revolutionizing how text is generated.

By now, you may already be familiar with ChatGPT. Developed by OpenAI, ChatGPT has taken the world by storm since it was first released in public last November 2022, only taking just 2 months before it reached 100 million users.

AI tools like ChatGPT assist in creating comprehensive blog posts, concise summaries, and structured outlines, facilitating a seamless content creation process. For WordPress users, this means enhanced productivity as AI can quickly generate drafts that writers can refine and personalize.

In this webinar, Keanan demonstrated how effective command prompting can generate outstanding text results. He has also shown specific command prompts that can further refine your writing skills.

AI in Image Generation

The visual aspect of digital content cannot be understated, and AI’s role in image generation is groundbreaking.

Tools such as DALL-E, integrated with ChatGPT, allow the creation of custom images that align perfectly with the textual content.

Keanan highlighted the importance of specificity when prompting your commands, especially in image generation. According to him, you can produce a higher-quality image by providing more context to the command prompt.

In addition to DALL-E integrated with ChatGPT, there are other AI tools available for image generation, such as Midjourney and Stable Diffusion. Even Adobe Photoshop now features its own AI-driven image generation capabilities.

AI in Code Generation

On the technical side, AI is transforming code generation for WordPress developers.

ChatGPT and other Large Language Models (LLMs) can reliably generate structured code because, fundamentally, code is just highly structured text. For instance, ChatGPT can produce code snippets and explanations upon request.

More integrated solutions like GitHub’s Copilot and Cursor enhance this further by embedding AI directly within coding environments. Copilot suggests code based on the extensive data available on GitHub, while Cursor, a sophisticated AI-first code editor, not only generates code but also offers tailored advice by analyzing the specific context of your project.

In this webinar, Keanan demonstrated how Cursor can be used to generate code. During the demonstration, it was shown that this kind of automation speeds up coding time and reduces errors for developers.

Another tool that was presented by Keanan in the webinar was Make Real by TLDraw. It is an infinite collaborative white canvas where you can bring to life the things you’ve sketched out or wireframed on the whiteboard.

The Future is AI

At the end of the day, “AI Crash Course for WordPress Users” highlights the crucial integration of AI in modern web development and content management.

But while AI enhances efficiency and creativity, human insight and intervention are still irreplaceable.

Knowing this, the balance between leveraging cutting-edge technology and maintaining human oversight is vital for success in the digital space.

The post AI Crash Course for WordPress Users – Webinar appeared first on GreenGeeks Blog.

The more you know, the easier it is to manage taxes, whether you’re a freelancer or a corporate owner. In this video, Jeremy provides detailed explanations to help you understand just what is required in certain circumstances.

Taxes Don’t Have to Be a Nightmare

Knowledge is pivotal when it comes to avoiding making major mistakes on your taxes. With so much information out there, it’s tough to find the right answers to your questions.

However, it’s worth the effort to dig deep to find the answers you need before filing. It could help prevent mistakes as well as open the doors to actually reducing your taxes or getting a refund.

It’s our hope that this webinar will help answer some of those questions you might have.

Keep in mind that everyone’s taxes are different. Yet, a lot of us will have similar situations, especially when it comes to dealing with clients and contractual obligations.

The trick is to not stress about tax season. Take the time to understand your requirements and provide the best information you can to the IRS.

Make Your Tax Season More Bearable

There is a lot of information out there regarding taxes. And the more you know, the easier it is to file your forms correctly. Take time to verify factual information this season and lift some weight off your shoulders.

The last thing you want is for the IRS to inform you there is a problem with your taxes.

I’d like to take the time to thank Jeremey Doorn for helping us with this webinar. The information you share in the video is insightful and informative, and we hope to have you on again next year.

The post Common Questions About Taxes with Jeremy Doorn – Webinar appeared first on GreenGeeks Blog.

The insights and information in this webinar can help you secure your space on the Internet and the search results page of Google.

What Happened in SEO for 2022?

Before you can look toward the future, you need to understand the past. In this case, Pam goes over some of the biggest changes in 2022 and how they are affecting content going forward.

For example, artificial intelligence has exploded over the past few months. While some aspects of AI can be helpful when developing a content strategy, you should never completely trust it to entirely create your content.

Google recently pushed the “people writing for people” agenda, which means they want more casual and interactive tones in content. Speaking from your own experiences goes a long way to meeting those guidelines.

Not to mention how it helps you deliver content from a unique perspective.

Going Forward with SEO Trends in 2023

In this webinar, Pam demonstrates the more profound trends happening in SEO for the year. She also shows just how you can take advantage of those trends before your competition.

Perhaps one of the more interesting aspects is that of GA4. Google Analytics is going to change, and you need to use the data from the new version 4 platform. However, the layout has much to be desired.

Pam shows how you can take advantage of the tracking tool by using a new app that is developed by Google themselves.

Another aspect to consider is brand optimization and automation. Because there is so much involved with growing a brand online, anything you can do to streamline the process is greatly beneficial.

Do you have a YouTube channel? Not only does video content give you another audience to tap online, but it also improves recognition in Google search itself. That’s because Google uses YouTube content as part of its search results page.

This is just a handful of information you’ll find within this video, and Pam does a great job explaining what you can do to take advantage of each aspect of SEO trends.

The important takeaway from this webinar is understanding how these SEO trends are going to affect your site whether you take action or not.

If you approach some of the trends in the wrong way, you could inadvertently make ranking on Google more difficult in the long run.

How Are You Utilizing SEO Trends?

As I said in the beginning, SEO is constantly evolving and changing. The goal of Google is to put the very best answers in front of those searching for information. This means the platform is always in a state of fine-tuning the results.

The trick is to identify when these trends are happening while developing a strategy to boost your visibility. In this video, Pam shows just how vital these elements are.

I’d like to thank Pam for helping us put together this webinar. The information was amazing, and I can’t wait to implement a few things she suggested.

For instance, I had no idea the Analytics app even existed!

What are you doing to identify trends and implement them in your content strategy?

The post 5 SEO Trends to Take Advantage of in 2023 – Webinar appeared first on GreenGeeks Blog.

What is a Brand Content Style Guide?

Essentially, a content style guide is a reference to help writers, editors, and clients understand how and why certain things are laid out in a specific way.

Much like how brands have color schemes, specific font types, and precise aesthetics, they also have a certain flow for the content. And when a style guide is prepared, it keeps everyone in sync with how and why you do things the way you do.

In this video, Maddy explains more of the text side of the style guide. She also explains a few of the visual elements that are necessary.

Why Does a Content Style Guide Matter?

Content is king. Whether it’s in a text format or setting up YouTube videos, having a good flow of how to create that content makes the process easier.

Sure, you could always just “wing-it” when it comes to content. However, there are some great benefits when you build a content style guide. And Maddy breaks down why it matters in this webinar.

Streamlining the Process

When you have a style guide available, it helps keep everyone on the team on the same page. This helps reduce the time you spend editing that content to make it fit your website’s theme and flow.

Even if you’re working by yourself, a structure of how you create content will reduce how much time you spend on the piece. Especially if you have it tailored specifically for your audience.

Consistency and Professionalism

Consistency in how certain types of content are set up gives your site a more elegant appearance. Instead of seeming haphazard with structure, people know what to expect from certain types of articles from you.

Think of it like building a home. Every house has a door, a roof, walls, and a foundation. Now, every structure will use different materials, but all homes have these elements.

In this case, it’s the text that is used as those “materials,” but following the building layout gives the content a strong structure. And the best way to do that is by following a specific blueprint.

Engaging Your Target Audience

Your target audience is the most important aspect of building any kind of website. As such, you want to deliver content that is effective at getting and keeping their attention.

Content styling specifically for those people will greatly increase the chances of them coming back, subscribing to email notifications, or otherwise interacting with the content.

Visual Styling Matters

The style of your content will bring visitors in from a search result. But it’s the visual elements that will keep them on your website. And since humans are a visual-first species, the styling will make a big difference in engagement.

This means things like logo, typography, and color are vastly important to your brand style.

In this video, Maddy goes over the most important aspects of visual styling including different types of graphics to accentuate the content.

Streamline Your Content Process

Creating content that people want to read is the cornerstone of success. Nonetheless, it takes more than the best keywords or phrases to really engage your audience.

After all, you want them to come back, right?

Setting up a content style guide for your brand, whether you’re a blogger or run a large business, will make a difference in how your audience perceives that brand.

I’d like to thank Maddy Osman for this informative webinar and look forward to trying out a few of these tips.

The post How to Create Your Brand Content Style Guide – Webinar appeared first on GreenGeeks Blog.

In some cases, the simplest of changes can mean the world of difference for audience retention.

Keep in mind that every moment a potential customer or client is not on your website, that’s another moment they are on someone else’s.

In this video, Lee provides statistics relating to how people interact with websites on average. This is an important element to consider as you only have so much time to grab the visitor’s attention.

Thus, the importance of best web design practices.

Things You Need to Show

When we talk about “web design,” it goes further than just how it appears in a browser. While the layout and color scheme are important aspects to consider, it’s also about functionality.

This includes elements that show who you are and what your business does at a quick glance. In this video, Lee goes over the importance of these elements and how they will impact how people perceive your website.

Site Performance

How your website performs is incredibly important for attracting and keeping an audience. Things like website speed can keep people interacting with the content while pleasing the Google algorithm.

This is because Google puts great emphasis on page speed when determining positions in search.

Lee goes over vital statistics regarding why speed is an exceptionally important aspect of web design. This is in addition to breaking down some of the common things that cause a site to run slowly.

The best part is that many of these things can easily be changed quite quickly.

If you need help testing the speed of your site, Lee shows you several tools that are incredibly popular and accurate. In fact, we’ve mentioned these in many of our own posts and tutorials.

Since these are free to use, you can start testing immediately without losing anything but a minute or two of your time.

Testing is only part of improving website performance. You’ll need to take action to fix any issues you come across. In this video, Lee explains caching plugins and how they help as well as keeping the clutter on the site to a minimum.

The Color Scheme

The visual appeal of your site will make a difference in keeping visitors engaged and coming back for more. This means there is a bit of color psychology involved in coming up with the right color scheme.

In this webinar, Lee goes over how to choose your colors wisely and what you need to consider when picking and customizing a theme.

This includes the type of “emotion” you wish to draw from when people see your pages.

A good color scheme is why a lot of developers rely on palettes. They can help you set the tone of your content while calling attention to various elements.

Don’t Forget the Fonts

The typography of your content goes a long way to keeping people scrolling down the page. If it’s too small or blends in with the background, your text becomes too difficult to read. This often results in people leaving the site and never coming back.

In fact, one of Google’s “problem” codes will inform you of both of these factors when its bot crawls across your website.

A font that is too small to read is especially problematic for mobile device users.

In this video, Lee shows the different types of fonts, how you should use them, and what colors work best.

There Are Many Elements of Web Design

The above is just a small fraction of the things you’ll learn in this webinar. Be sure to watch the video above as Lee goes over some of the most crucial elements of good web design.

After all, your website is essentially an introduction to who you are. Something that is haphazard and designed poorly could easily turn potential customers, subscribers, fans, and supporters away within a handful of seconds.

Be sure to deliver the best virtual first impression possible.

The post 10 Best Web Design Practices to Create Engagement – Webinar appeared first on GreenGeeks Blog.

Not just metaphorically, but physically. In reality, a more sustainable business model not only reduces your impact on the environment but is more cost-effective in the long run.

Marketing Hygiene and What That Means

Part of keeping your marketing efforts streamlined is to improve performance. It’s all about speed, from your website to your email conversions.

In the end, marketing hygiene only serves to help your business make more money as you’re better equipped to help customers and engage them.

In this webinar, Warren talks about helpful evergreen content, offering permanently valid materials for potential customers, and improving value overall.

Sustainable Marketing Processes

Sustainability is the process in which you maintain something indefinitely or for the long term. In the case of marketing, it’s centered around reliability, measurability, and whether it’s replicable.

The last thing you want to do is deplete your resources, whether they’re people or products. So, it’s OK to give away a few freebies to drive customers to visit your store. It’s not OK to consistently lose money by giving away too much.

That is an example of not being sustainable.

In this video, Warren talks about a sustainable mindset and what you can do to be profitable, balanced, and responsible.

Our Digital Carbon Footprint

The Digital Carbon Footprint refers to digital elements that contribute to carbon emissions. This includes everything from your website to how you handle email.

Here, Warren shows several examples of how any business practice can limit its carbon footprint.

The best part is that taking steps to limit your carbon footprint can save your business money. This is perhaps one of the more practical reasons why everyone would want to be more sustainable.

No matter where your leanings are towards climate change, everyone can get on board with keeping more money in their pockets. And Warren can show you a few things you can do right now to do just that.

A Cleaner Work Environment Benefits Everyone

A cleaner and more hygienic business and marketing strategy is quite beneficial. From saving money with sustainable practices to a more pleasant workspace, the end results are often worth the time spent.

What can you do to promote a more sustainable way you handle business?

The post Marketing Hygiene and Sustainable Practices appeared first on GreenGeeks Blog.

Although WordPress doesn’t offer custom post types out of the box, a lot of plugins and themes will add them for certain functions. This is in addition to what you can do on your own with this webinar.

WordPress is highly flexible, which is one of the reasons why more than 40% of all websites on the Internet use the platform. Custom post types and fields are just a couple of the many facets that make the jewel that is WordPress sparkle.

What Is Available in This Webinar About Custom Post Types and Fields?

In this video, Marco goes over the important elements of WordPress and how post types themselves work. For those who want to take their content to the next level, there is quite a bit of information here that you may want to watch.

It’s important to note that custom post types and fields deliver more to the WordPress platform. You’re able to literally create any kind of website you want outside of blogging.

In fact, I know several people who’ll use WordPress to drive a single landing page as the entire website.

Difference Between Posts and Pages

By default, WordPress has two primary content types: posts and pages. Both of these work very differently, although are quite similar in design.

Simply put, posts are the regular pieces of content that are published at various intervals while pages are meant for more static content. For example, a page is often used for contact forms, business info and locations, and “About” pages…material that doesn’t change.

Posts in WordPress are usually shown in chronological order with the newest being first.

Creating Custom Post Types

In this webinar, Marco shows how to use the Custom Post Type UI plugin. It allows for creating custom post types and taxonomies in WordPress for nearly any purpose. It’s also one of the most popular plugins for developers to use.

He also shows how to set up the basic settings and why certain fields are necessary for creating post types.

A Bit on Template Hierarchy

In this video, Marco breaks down how template hierarchy works and how you can use it to your advantage. Using a real-time example of movies, Marco shows how all of the content is connected.

Depending on the types of posts you’re creating, the template hierarchy is vastly important when looking for specific files within your site.

What Custom Fields Are and Why Use Them

Custom fields are sections of information you can add to a post that expands what you’re creating. For example, you can add a “ratings” field that accompanies the text of a post.

In reality, you can add just about any kind of content type as a field. This includes images, videos, radio buttons, and much more.

Marco also covers what you can do with another incredibly popular plugin, Advanced Custom Fields. He shows how to set up the field groups and their settings.

As you can see, it’s not quite all that difficult to set up a custom field for just about any piece of information you want to share with your visitors.

WordPress is Quite Flexible

One of the biggest reasons why WordPress has such a vast market share on the Internet is because of its flexibility. What started off as “just a blogging platform” has become one of the most utilized systems for creating any kind of website.

Custom post types and fields are just a couple of ways that you can offer more to your visitors.

What kind of post types and fields do you plan on making?

The post How to Create Easy Custom Post Types and Fields in WordPress – Webinar appeared first on GreenGeeks Blog.

Our guest speaker, Bridget Willard, will show you the most effective way to engage your target audience on sites like Twitter and Facebook.

Why is Social Media So Vital?

The more you grow the brand, the more people will see your posts, it’s that simple. Those who follow your social presence are most likely the ones who are going to buy your products or use your services.

In this webinar, Bridget talks about the “10/10/10 Twitter Rule,” by Scott Stratten. What this means is that, statistically, about 10% of your followers are online at any given time.

Then, approximately 10% of those people will see something like a Tweet.

A large part of this is probably because you can fill up your social feed rather quickly. This means anything that someone you follow posts can quickly get buried deep in the feed.

Lastly, about 10% of those people will respond.

For example, let’s say I have 500 followers on Twitter. Taking this rule into account, that means only 50 are online at any given time, and only 5 will respond, whether it be a like or a comment.

That’s even if the post is something relevant to the type of content I produce.

What’s In This Social Media Webinar?

In this video, Bridget breaks down the most prominent elements that directly affect social media interaction. As such, you learn how to structure your posts for maximum exposure and interaction.

Why Formatting Matters

The way you format anything online greatly matters. Whether you’re publishing a blog post, uploading a YouTube video, or writing a social media post, how content is formatted affects how it’s accepted.

When it comes to social media, people often approach it with the same attitude as written content on a blog: skimming the context.

In this webinar, Bridget explains why formatting matters and how it affects you and your brand.

How to Format Posts to Be Noticed

The whole purpose of social media is to interact with others. Otherwise, you could just sit in your living room with a notebook at write tidbits to yourself.

Bridget shows you how to format your social posts for maximum engagement. This includes knowing how each network functions and how to adjust to trending topics.

Always keep in mind that every social site is unique, and each will need its own structure to be successful.

Using the Templated Format

Template formats offer a way for you to be consistent with the type of content you’re posting. It can also work to help you structure what to say at any given moment.

Today, Bridget explains her “Templated Format” and how it works to boost engagement on social media. This includes where to put hashtags, what images to use, and why it works.

In the video, you’ll get to see the exact method Bridget uses for formatting on the most popular social media sites, such as Twitter, Instagram, and Facebook.

She’ll also go over how to improve accessibility for those who use voice-assisted technologies. The last thing you want is to confuse someone who may be unable to read the text.

Never Underestimate the Value of Social Media

Social media will play an integral part in your growth going forward. Since its inception, various social hubs have cropped up providing a myriad of different experiences.

You can tap those sites and amplify your message with a good content strategy. In this webinar, you learn a lot from Bridget about how to create your own effective methods.

Try different approaches for your audience and stick with what works.

The post How to Effectively Write Social Media Posts – Webinar appeared first on GreenGeeks Blog.

The more you understand how keywords work, the more successful you’ll be whether building a personal blog or a website for a large corporation.

It all comes down to knowing what people are searching for and why.

Understanding Keyword Research

In this webinar, you learn what “keyword research” is and how it pertains to your site. This includes anything related to your brand, the products you offer, or any services you provide.

The more information you get out there, the greater are your chances of being seen when someone performs a search for those terms.

Four Pillars of SEO

Search Engine Optimization is more than just adding the right keyphrases nowadays. In fact, Google has made leaps and bounds to help people find exactly what they’re looking for over the years.

This means knowing exactly what you provide and what people are searching.

Today, Lindsay goes over the “four pillars” of SEO and how it pertains to the success of your website. By understanding how these elements work together, you can take your website further in a shorter amount of time.

The four pillars of SEO include:

• Technical SEO
• On-Site Optimization
• Content
• Off-Site SEO

Keyword Research Process

There is a bit of a process when it comes to finding the best keywords and phrases to use for your particular site. Lindsay shows you what that process is and how to manage its layout.

Do you know who is looking for your material? What about where they are from? What kind of problem does your audience have that you can solve?

Lindsay helps you understand those questions and how you can effectively answer them.

A Specific Target Audience

Where a lot of people fail is by trying to rank for the absolute highest search terms. Unfortunately, these terms often have a slew of competition you need to surpass to be seen in Google.

When you target a specific audience for your content, brand, products, or services, the terms are easier to rank in search. It also increases the likelihood those people will read the website, buy your goods, or otherwise interact with your site.

Lindsay explains how the specific audience behaves and how it is much easier to find terms that fit your exact needs.

Setting Up a Spreadsheet

Spreadsheets, such as those available from Google Docs, can be an exceptionally useful tool. Not only that but it’s free to use as well.

Today, Lindsay shows you how to set up your own spreadsheet for keyword research and how you can get more out of the app. When used in combination with Google’s Search Console, you can quickly address the needs of your target audience.

Note: Search Console will only show how people are finding content on a website that already has content.

Using Tools for Free Keyword Research

Search Console isn’t the only free app that can help you understand how people are searching for content. In fact, the Internet is full of awesome keyword tools you can start using immediately.

Using Google’s Auto-Suggest feature in search can offer greater insight, especially if you don’t already have a site up and running.

The People Also Ask section of Google can also offer a massive amount of information regarding search. Lindsay shows you how to use this simple search feature to your advantage.

What about sites outside of Google? Something like Answer the Public can also have a wealth of information for keyword research. This website is free to use as well and can show you how people are searching for your particular keyword or phrase.

Organize and Evaluate

Lindsay also goes into detail about how to organize and evaluate your keyword research. In reality, not all phrases are going to be the best ones to focus on depending on the topics you’re covering.

Of course, this also highly depends on the traffic you’re trying to attract in the first place. After this webinar, you’ll be able to easily tell the difference.

What About Using Ads?

Advertising can help drive immediate traffic to your website. But is it always necessary? Lindsay discusses the use of ads on sites like Google and how they work.

This includes running experiments for keyword research to see just how vital some terms are for a specific audience. Because not all ads for distinct keyphrases are going to be effective for the traffic you’re trying to attract.

Local Keyword Research

Are you focusing on a website for a local business? Lindsay breaks down what “near me” searches are and how they can impact a local business through search.

This is because people often use their mobile devices to find specific needs in their area. Back in the day, we called this the phone book. Nowadays, though, this massive index has been replaced with a simple Google search.

Don’t Let a Lack of Keyword Research Hold You Back!

Researching the best phrases doesn’t have to be a daunting task. By understanding how keyword research works and the best methods to get what you need, you can start making a difference today for the success of your website.

Thank you, Lindsay, for providing a wealth of information in this webinar. It will surely help a lot of people get more out of their content.

The post Mastering Keyword Research: Find Your Audience on Google – Webinar appeared first on GreenGeeks Blog.

In this webinar, our very own Marco Berrocal will go over the features and functions of what you can do with this new addition.

For many, it may even be a way to replace plugins such as SiteOrigin’s Page Builder or Elementor. Of course, this also depends on how your site is designed and if the actual release of the beta will be as rich as the Gutenberg editor.

WordPress 5.9 Full-Site Editing and You!

The full-site editor for WordPress is going to be a game-changer for a lot of creators. Whether you’re a blogger or you’re setting up a business website, the newer versions of WordPress are going to help you along.

In this webinar, Marco goes over:

The Twenty Twenty-Two Theme

As with nearly every version of WordPress, a new theme is put out by default. These themes are named after the year in which the first update was implemented. In this case, it’s Twenty Twenty-two.

What makes this theme awesome, though, is that it’s one of the first to implement the new full-site editing function of WordPress 5.9.

This means you’ll have far more control of the overall design of your website.

For example, some “free” themes you can use restrict access to things like font sizes and visual elements unless you upgrade. With the full-site editor, you can change much more than what free themes provide.

It’s important to note that there are more themes available in the WordPress repository capable of full-site editing. Marco shows you the quickest way to find these themes in this webinar.

Various Blocks Available

Marco also goes over the block editor and how to use blocks to create the style of your website. This includes everything from static pages to dynamic posts.

The important thing to realize is that the new full-site editor works much the same way as Gutenberg. You use certain blocks to deliver specific visuals and information to fine-tune the appearance of your site.

Using Block Patterns

Block patterns are those designs you want to save and use throughout your website. WordPress 5.9 gives you the ability to use author-rich content with the blocks in those patterns.

This means you can utilize the layout anywhere you want on your website.

Using Full-site Editing in WordPress 5.9

Marco also shows how the full-site editing feature operates and ways you can use it to your advantage. Although it is currently in Beta, future releases are bound to have more functions built into the platform.

Templates are also a part of the full-site editing process, and Marco goes over the elements that come with the newest version of WordPress. This includes using Template Parts and creating your own to fit your specific needs.

For instance, you can set up a general call-to-action automatically across all of your pages and posts. This reduces the need for creating individual code or adding plugins to accomplish the same feat.

In fact, Marco creates a call-to-action template quickly in this webinar to show how easy it can be done.

What Will You Design with Full-Site Editing?

The bottom line is that the full-site editing feature of WordPress 5.9, although currently in beta, is something that is here to stay. Understanding how it works and what you can do with it can make a world of difference for your website.

Who knows, it may just be the thing you need to remove a ton of background plugins for the same functionality. The potential behind what this tool will offer is immense!

The post How WordPress 5.9 Opens the Doors to Full-site Editing Webinar appeared first on GreenGeeks Blog.